PCF Insurance Services Announces Appointment of CFO to Dual Role as COO

Company CFO, Felix Morgan, to take second role as enterprise COO

Lehi, UT—March 3, 2022: PCF Insurance Services (PCF), a leading national insurance brokerage, announced today that Felix Morgan, the company’s Chief Financial Officer, has been dually appointed as Chief Operating Officer. 

Morgan will oversee the business’s operational functions to drive efficiencies and guide the development of support resources, oversee expense, performance and IT management, legal, human resources, and lead PCF’s tech-enablement initiatives and data pursuits. 

Since joining the company as CFO in early 2021, Morgan led the strategic expansion of shared services and finance functions to support PCF’s rapidly expanding network of agencies. Morgan also played a pivotal role in the company’s management and partner-led buyout in November 2021, a transaction that valued the business at more than $2.2 billion.  

“Since joining PCF, Felix has done an exemplary job at bringing structure and efficiency to the enterprise,” stated Peter Foy, Founder and CEO of PCF. “He has a proven track record of success scaling operational and administrative capacities and will ensure PCF is well-positioned to support the company’s accelerated pace of growth.”

“I am incredibly excited to take on this additional role and continue to execute our long-term strategic plans to support one of the fastest-growing companies in our industry,” stated Felix Morgan. “We have talented people collaborating to build resources to scale and support our rapid growth trajectory to benefit all PCF stakeholders.”  

About PCF Insurance Services

Headquartered in Lehi, Utah, PCF Insurance Services is a leading full-service consultant and insurance brokerage firm offering a broad array of commercial, life and health, employee benefits, and workers’ compensation solutions. A top 20 U.S. broker, PCF’s agency-centric operating model and entrepreneurial environment support its tremendous growth profile, offering partners alignment through equity ownership, significant leadership incentives, and resources to over 2,000 employees throughout the United States. More information can be found at pcfins.com.